Call to Order

The meeting was called to order by President, Kim Tolleson at 12:02 p.m.

Members present:
Kim Tolleson
Shirley Allen
Jackie Heath
Sally Smith
Jean Bathke
Paul Gallas
Jill Bettencourt on behalf of Jeff Bettencourt

Reading of the Minutes and Treasurers Report from the January 2006 meeting – Shirley Allen 

• New Officers were voted in:  Kim Tolleson (Modern Life)as President, Jackie Keith as Vice President, Sally Smith as Secretary/Treasurer.
• Review of bank account balance, new members, departing members, correspondence received, etc.  

MOTION:  Kim Moved to adopt minutes, Sally seconded, motion passed unanimously. 

General Discussion 

• Ken raised issue of the banners – suggesting that the location of the banners should not be near trees that can obscure the banner as the tree grows.  Kim suggested a special meeting to discuss placement issues, etc.  Jeff is working with Triad to get the banners replaced.  Winter storms knocked them down as they were improperly installed by Triad.  Replacement will be at Triad’s expense. 

New President Overview/Proposals – Kim Tolleson 

• Kim thanked everyone for stepping up to the new officer positions. 
• As the new President of the Association, Kim is focused on redefining and reorganizing the PPBA using creative and innovative ideas with the goal of getting PPBA members more involved in PPBA activities and promotion of our businesses. 
• Clarification of Officers’ and Directors’ Roles:  Kim presented the new officers and directors with binders, which clearly defines each officer’s role, and provides contact information for each.  These binders can be used as tools for maintaining continuity when the roles of the officers and directors change from year to year.  This will facilitate in bringing new officers/directors up to speed on their responsibilities when they take on a new role in the PPBA.

MOTION: Kim moved to abolish the existing PPBA committees and replacing them with “Directors”.  Jackie seconded, motion passed unanimously.

MOTION: Kim moved to adopt Shirley Allen as Communications Director, Sally seconded, motion passed unanimously

MOTION: Kim moved to adopt Jeff Bettencourt as Marketing Director, Sally seconded, motion passed unanimously

Kim suggested that at our next business meeting we discuss how to acknowledge outgoing officers/directors of the PPBA.  Ken suggested putting acknowledgements in the new guide.  Jackie suggested a bio on PPBA in the guide and acknowledge past officers there.

Vice President’s Report – Jackie Heath

• Jackie discussed that she will be focusing on coordinating the quarterly mixers.  Discussion ensued re: establishing a budget for our mixers and we should use PPBA or potential PPBA member restaurants for catering. 

MOTION: Kim moved to establish a temporary $100 budget for our February Mixer.  Sally seconded, motion passed unanimously.

Marketing Director’s Report – Jeff Bettencourt

• Jill Bettencourt sat in for Jeff Bettencourt and gave his report.  She announced that we had eight (8) advertisers for our PPBA shopping guide.  Jackie chimed in and committed to being the ninth (9^th) adverstiser.  Advertisers for our first printing of the PPBA Shopping Guide are:  Pleasure Point Design, Modern Life, Portola House, Harbor Press, Rebecca’s, Paradise Surf Shop, San Lorenzo Floors, Freeline Surf Shop, Premier Realty. 
• Kim shared a copy of the Antique Dealers of Santa Cruz County’s guide as the format we will use for our first printing of the guide.  The guide will be tri-fold and will include a listing of each paid PPBA member, a map with the location of each business noted, and space for nine (9) ads. 

Communications Director’s Report – Shirley Allen

• New members are:  David King of Thunderbird Realty, Jean Bathke, Portola Hair, Geno’s Car Co.
• Shared Sentinel article re:  Fitness for the vintage surfer and featuring PPBA Members Herby Bell, Ken Dobberpuhl, and Rocky’s Gym. 
• Discussion of Abas and his development at 3911 Portola Drive.  Next Planning Commission meeting is February 8, 2006.  Abas will return to the Planning Commission with his revised plan.  Shirley shared an architectural rendering of what the proposed development will look like. 
• Brief discussion of the new proposed development at the 41^st Avenue Spa Fitness parking lot area. 
• Discussion of Hank’s at the Hook – Shirley spoke with landlord Janet Stagnero who indicated Hank’s would be opening soon, but did not have a definitive date.

Wrap-up – Kim Tolleson

• Kim stated that from now on the minutes of the business meetings will be posted on the PPBA website and asked that the officers and directors read the minutes prior to each business meeting so as to be prepared to adopt and/or amend the minutes without having to spend time at the meeting reading them.  This will serve to save time during our monthly business meetings. 
• Applications will also be on the website for new members to download.
• Emphasis is on centralized, focused communication with PPBA members. 
• Minutes will also be available at quarterly mixers. 
• Business meetings and mixers will be more interesting with the focus of getting members involved in PPBA activities. 
• Sally passed out postcards for upcoming benefit for WomenCARE that she is hosting at Coastline Brewery & Restaurant in Downtown Santa Cruz. 

Meeting Adjourned – 1:02 p.m.