El Rancho Shopping Center
The El Rancho Shopping Center is a long established landmark approximately 21 unit commercial retail center servicing the Pleasure Point & 41st Avenue Area. In addition to a full range of various retail, service, and office units for Coffeetopia, (Local Coffee House), Dunlap Donuts, Dynasty Chinese Restaurant, & Mt. Mike Pizza., the center offers plenty of valuable customer parking.
Eastside Santa Cruz’s brand-new independent bookstore. We have new & used books, fun gifts, & some pretty cute store dogs.
24-hour vending machines. Pure water by the gallon. Steam Distilled Drinking Water. We sell bottles, crocks, coolers, filters and systems for home and office. Home of the “Hassle-Free” Delivery and Service. Family owned and operated.
Hours:
Monday – Friday: 10 a.m.-5 p.m.
Saturday: 10 a.m.-4 p.m.
Sunday: Closed
Vending: Open 24 Hours
Body positive, LGBTQIA+ inclusive dojo offering Brazilian Jiu-Jitsu, Boxing, and Self-Defense for tweens through older adults.
Casa de NV is a new salon/waxing lounge that’s focuses on hair extensions Brazilian waxing and customized facials.
Our mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams.
La Point Bakehouse is a county health department permitted Cottage Food Operation (CFO). I provide my Pleasure Point neighbors with small batch, simple ingredient baguettes and sourdough breads which I sell from my home bakery window on Sundays. I also deliver to Aptos Natural Foods on Mondays. We’re located in Snug Harbor mobile home park in Pleasure Point.
Welcome to the original “Surf Shop”. Jack O’Neill coined the expression in 1952 selling his invention, the wet suit, along with surf boards, out of a garage in San Francisco. Moving to Santa Cruz shortly thereafter, O’Neill Surf Shop has been part of the Pleasure Point community for decades.
We do growth marketing for startups that need to scale from $1m -$50m in revenue! We specialize in Google and LinkedIn ads.
The Closet Shopper is a Boutique style, recycled fashion store for women.
Allowing us to view the ocean in an intuitive instant is the Waveclock! The Waveclock is your gateway to the ocean designed to let you see critical ocean information at your favorite spots along the coast at a glance.
The Waveclock offers:
Wave heights and period
Tide heights and trend
Constant updates for your favorite locations throughout the USA
Intuitive analog interface
The Waveclock queries real-time oceanographic databases to find the wave and tide information at locations your interest. The information is displayed in an intuitive analog interface. The Waveclock hardware and app gives you an accurate view of just what’s happening out there. Just set it up to see what’s happening when it matters – NOW!
Pointside Meat Shop is a small community market located on 41st avenue that specializes in Freedom Meat Locker meat, craft beers, local wines, and yummy snacks. We love supplying Santa Cruz with local products, quality food, and smiles on the daily!
Dharma’s Restaurant serves international vegetarian and vegan cuisine. It has been family owned for over 40 years.
We serve Japanese food in the Capitola Mall.
Locally grown, operated, and owned, Sugar Bakery specializes in bringing Michelin level desserts to Santa Cruz County and the Central Coast. Executive Chef Ela Crawford is a Ukrainian immigrant who is an award winning, self-taught baker.
Business Association serving the Pleasure Point Business community, neighborhood and others who are interested in promoting their business!
Ethos is a low-waste living shop and refillery, we focus on curating refillable and reusable alternatives to disposables that help put an end to throwaway culture. Our work is rooted in our local community to encourage conscious consumerism that is fun, approachable and aligned with our ethos. Here’s to living out our low-waste ethos together! #liveyourethos!