Sol Property Advisors
Liz Kroft is your local Lifestyle Concierge dressed as a Realtor. Founding partner of Sol Property Advisors & Sol Property Management.
For Liz, real estate is about changing clients’ lives: creating safety and security, a place to laugh with loved ones, and memories that last a lifetime. Real estate also enables Liz to fill her entrepreneurial heart by wearing many hats — whether it’s the one that astutely analyzes market data, helps clients make informed decisions, provides guidance in complicated transactions, or negotiates winning contracts.
Liz has been recognized with many industry awards, including 2020’s Santa Cruz Sentinel Readers Choice “Best Realtors® in the San Lorenzo Valley” and 2021’s Good Times Santa Cruz “Runner-Up Best Real Estate Team.” She served as the 2021 president of the Women’s Council of Realtors® in Santa Cruz, and she was treasurer and president-elect in 2020.